DIGITAL / SOCIAL ACTIVATION
Adoptable Mask.
With all the current craze around AR selfie masks, we saw an opportunity to tap into the trend to deliver a personal and surprising experience for users of the new Facebook AR Platform. For National Adopt A Shelter Dog Month, we launched "The Pedigree Adoptable Mask," the first selfie dog mask that is not only fun to use, but also helps shelter dogs find forever homes. Win, Win.
PRODUCTION CO / North Kingdom
PARTNER / Meta + Facebook
AWARDS
Webby Awards: Winner
Lürzer’s Archive: Issue 1/2018
Addy Awards: Silver
One Show: 2x Shortlist
Golden of Montreux: Gold
FEATURES
ADWEEK + ADFREAK: Ad of the Day
CREATIVITY Online: Editors Pick
Creativity Online: Featured Article
Contagious Magazine: Featured Article
Forbes: Featured article
Fast Company: Featured Article
Fast Company: Most Innovative Companies List (Pedigree Credited)
Little Black Book: Featured Article
BestAdsOnTV: Best Interactive of the Week
TEAM / Vera Keiter & Delilah Kim
“Marketing gold”
“Functional fun, people”