BRAND CAMPAIGN
Finger Lickin’ Machine
The only move is Finger Lickin’ Good.
DIRECTOR / Tom Kuntz / MJZ
DP / Hoyte Van Hoytema
The only move is Finger Lickin’ Good.
This work launched the 2nd chapter of KFC’s Kentucky Fried Comeback.
We wrote the lyrics, used AI to generate a rough demo, then brought in real musicians to recreate it.
We then sent physical CDs (and loads of chicken) to influencers and released a full length single of the track on Spotify.
Friends Keep Secrets.
But, not about fried chicken…
KFC ‘Cluck Turkey.’
Turkey. The beige of meats. You eat it. Because tradition. But there’s a better bird. Christened with 11 herbs and spices. Packed with big, bold flavor. And we let everyone know about it through this slightly unhinged campaign. Urging consumers to say bucket this year and ditch the bland bird for delicious KFC fried chicken. Heck, even the Kelce brothers jumped on board to tell America to CLUCK TURKEY.